News > IGGalaxy: Freemium Subscription Model
Later this month, we launch IGGalaxy v1.0. The IGGalaxy aims to reduce the widening gap between casual and professional competitive gaming segments within the esports industry.
A key offering of the IGGalaxy is the freemium subscription model, which is our commitment for innovation as we add value to our free and premium services for our existing and future user base.
For Galacticans considering purchasing the Galactican Founders Token (GFT) from the upcoming sale, one of the benefits for the holder is the lifetime premium subscription to the IG platform. This article therefore serves to provide greater insight into our freemium subscription model, specifically the distinction between a free and premium user.
A subscription model offers predefined benefits on an ongoing basis in exchange for a recurring fee.
The freemium model allows users to receive basic features at no cost and can access richer functionality for a subscription fee.
Because free features are a potent marketing tool, the model allows the IGGalaxy to scale up and attract a user base without expending resources on costly ad campaigns or a traditional sales force. This is through the low barrier to entry and the indefinite free access which is compelling to users.
The key aspects of the model:
Our subscription pricing strategy is tiered according to features and functionality, starting with two basic tiers (free and premium).
We will closely monitor customer usage and adoption to mitigate churn risk. A stable, happy customer base is essential to compound growth.
Subscription businesses are constantly evolving and adapting. Therefore, it is imperative that our model allows for the analysis of key metrics to provide unparalleled insight into customer value and the financial health of our subscription model.
Through our analytics and deep customer insights, we are able to rapidly iterate on pricing models and functionality to maximise user acquisition and conversions to paying customers to increase market share, while not alienating our existing customer base.
Below, we have provided an insight into what will be available for users, depending on whether they are a free or premium user.
It is also important to note that there will be further segmentation of premium accounts with bespoke bundle of services that cater to different target users; for example, corporate or team premium accounts.
|## Feature||## Tier I - Free||## Tier II - Premium (£6.99)|
|Creation of IG Wallet||✅||✅|
|Join Social Club||✅||✅|
|Chat (**P2P, Group**, Tournament & Match)||✅||✅|
|Immediate Prize Payouts||✅||✅|
|Follow & Connect||✅||✅|
|Find, Join & Play in Competitions||✅||✅|
|Username||✅ Fixed||✅ (1 change /month)|
|Create Team||1 team with 1 squad||Unlimited teams & squads|
|Team Roles S**ystem**||Basic||Advanced|
|Join Team||Single team||Unlimited teams|
|Join Squad||Single squad||Unlimited squads|
|Apply to team||Max. of 4/month||Unlimited|
|Sponsored profile search||X||✅|
|Player Recruitment Posts & Search Filters||Basic||Advanced|
|Customisable Profile ****||Basic||Advanced|
|Premium Season Pass||X||✅|
|Eligible for Revenue Sharing Protocol||X||✅|
|Advanced ‘Ready Up’ System||X||✅|
|Create & Sell on the Market Place (GGE)||Basic||Advanced|
|Early Access to new features||X||✅|
Although IGG will be the central token within the IGGalaxy, it is important to outline that IGG will not be the only payment method accepted for subscriptions. Forcing users to use IGG tokens to pay for services is currently not practical for a number of reasons. The concept of cryptocurrencies are still very much nascent and, is yet to be widely understood as a viable payment option, so we must ensure a seamless transition for our end users.
Purchasing subscriptions and services directly with IGG tokens will often provide a discounted price. However, the IG platform will also have a traditional fiat currency payment system in place to ensure that purchasing subscriptions and services is as convenient as possible.
Having provided an insight into the benefits of becoming a premium user, we will look to provide further insight into the GFT sale and the benefits attached to holding the token in the coming week. The sale will begin shortly after.
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